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THAA October 2024 Live Webinar
Friday, October 25, 2024, 12:00 PM - 1:00 PM CST
Category: THAA Live Webinars

Leveraging Apple's Hearing Aid Mode for Growth

October 25, 2024, 12:00 p.m.–1:00 p.m. CT

Register Here

 Course Description:

Apple plans on increasing their hearing health capabilities in the coming months, namely by allowing its AirPods Pro 2 to double as over-the-counter hearing aids. With a software update, users with mild to moderate hearing loss can customize sound amplification through features like a clinically validated hearing test. 

As the largest and most influential tech brand enters our industry, the landscape will inevitably shift. In this training, we'll explore the impact of this change and provide key strategies to help you navigate it, ensuring all hearing aid dispensers are well-positioned to leverage the increased awareness it brings.

Speaker: Oli Luke

 

Speaker Bio: Oli Luke is a marketing strategist behind some of the most successful private practice hearing care clinics in North America.

After building a digital marketing group and a direct mail company in the UK, Oli met the hearing care industry in 2017. With a small group of clinics across Texas, he implemented several unique industry-first ideas which delivered record results for driving upgrades and online growth (which have seen become industry norms.)

Following demand for further help and ideas, he founded private consultancy group Orange & Gray alongside Phil M Jones to partner with a small number of high-performing private practices to help them to run strategic content marketing campaigns and grow revenue. Orange & Gray have since grown into one of the most respected marketing consultancy groups in private practice hearing care helping some of the best-performing clinics in North America to accelerate growth, set benchmarks of excellence, and spearhead the future of private practice.

He now spends his time developing marketing strategies to help his 'Inner Circle' members to continue to lead change, crafting high-performing marketing campaigns (typically over an obscene amount of coffee) and hosting the #1 marketing podcast in hearing care, The Business of Hearing Podcast.