Dispenser of the Year Award

Each year, the Texas Hearing Aid Association honors one of its members with the coveted THAA Dispenser of the Year Award. The award is given to the licensed hearing aid specialist who practices the highest standard of ethics when serving the hearing impaired of Texas.

2022 Dispenser of the Year

Dusty Potter, BC-HIS, Owner, Amplify OMS/Ear Level Marketing

A second-generation hearing instrument specialist, Dusty Potter has been connected to hearing care most of his life. After being a music major and restaurant manager, Dusty entered the hearing care field in 2001 serving as an apprentice under his mother. He opened his first practice in 2007, growing that business to a peak of 22 locations. It was during this time that he became frustrated with his options of management software and decided to create his own, Amplify OMS. Dusty later released Amplify OMS to a limited number of other practices in 2019. In 2021, Dusty reduced the size of his dispensing practice to his location in Wichita Falls, Texas, and two satellites. This enabled him to concentrate on Amplify OMS and his digital marketing and web development business, Ear Level Marketing. In summer 2022, Dusty will release a new marketing automation platform for hearing care practices—amplifyCRM Pro. Dusty resides in Wichita Falls along with his wife, Janet. The couple have three boys—Aiden, Logan, and Keegan. In his spare time, he plays bass and guitar in several local bands that can be seen around the Wichita Falls area.

Past Dispenser of the Year Award Recipients 

Saleem Assaf
Gary Haun
Lance Brooks
Steve Carpenter
Chris Czop
Larry Farris
Ken Haesly
Carla Hoffman
Paul Jay
Barry Kienholz
Rep. Tracy King
Curtis Martin
William McCrae
Ben Norris 
Jesse Rangel
Amy Trost