THAA Live Webinar Series
THAA is proud to offer more continuing education opportunities in 2024, including an ongoing series of live webinars that count toward in-person CE requirements with TDLR. These live webinars, available to THAA members and nonmembers, offer low-cost and timely, relevant learnings for licensed hearing instrument specialists. We look forward to bringing more exciting content this coming year!
| For your convenience, THAA offers bundled pricing for all 5 of our upcoming 2024 Webinars - $75 for members, and $150 for non-members. Click the link below to purchase the bundle! |
Future Webinar Dates and Times for 2024:
Please note: All of our past webinar recordings are available to THAA members in the THAA LMS and are generally approved for 1 hour of continuing education credit for online course-internet by TDLR, unless otherwise noted.
July 31, 2024
9:00 - 10:00 AM CST
Title: Protecting Your Most Valuable Assets with Automation 
Speaker: Dusty Potter, BC-HIS
Course Description:
In the world of hearing care, as owners, managers, and employees, we have 3 primary assets that need to be protected: time, money, and happy patients. In this course, we’ll discuss how to use automation to protect and grow these assets through easily implementable automation technology. You’ll learn how to create more margin in your practice and in your life in this informative session.
About Dusty Potter, BC-HIS
Dusty Potter, BC-HIS was born in Wichita Falls, Texas, where his mother was a local hearing aid specialist. However, he did not spend his childhood imagining a future as a hearing aid dispenser. Instead, he fell in love with music and dreamed of being a rock star. After graduating from high school in Wichita Falls, he chose to follow his love for music at Midwestern State University. He spent two years as a music education major, focusing on trombone and a future as a band director and music teacher.
He entered the hearing care field when he moved back to Texas in 2002, serving as an apprentice under his mother. He soon passed the state licensing exam and later began working under Mark Brumback of Hearing Aid Express, who would become his long-time professional mentor. He later opened his own practice, Wichita Falls Hearing, in 2007.
Over the next decade, he grew his business to a peak of 22 locations. Additionally, frustrated and challenged by the options of management software for his practice, he developed an office management system for hearing care practices (amplifyOMS) and later also started a marketing agency (Ear Level Marketing) that serves hearing care practices and a number of other businesses.
Today he runs his dispensing practice and two satellite locations, his hearing care management software business, and his digital marketing and web development business—and he and his wife are parent to three college-age sons. He’s also a member of the TDLR Hearing Instrument Fitters and Dispensers Advisory Board. Throughout, his primary hobby has remained true to his love for music. He continues to play both guitar and bass, and is in three or four local bands, depending on the time of year.
Pricing:
- Members: $20
- Nonmembers: $35
August 30, 2024
12:00 - 1:00 PM CST
Title: Navigating Patient Objections: Empowering Hearing Healthcare Professionals in Cochlear Implant Discussions
Speakers: Kristen Caron, Au.D., Cochlear Clinical Services Audiologist and Laura Lassen, Au.D., Senior Manager Growth Channels
In this course, hearing healthcare professionals will learn how to guide patients through their hearing journey by understanding when and how to introduce implantable technology. We’ll explore common objections and equip hearing professionals with effective communication strategies to address patient hesitations. By fostering informed discussions, we can enhance patient outcomes and promote the adoption of cochlear implants.
Learning Objectives:
1. Hearing Healthcare professionals will learn to recognize key milestones in a patient’s hearing loss progression where introducing implantable technology becomes relevant.
2. Participants will gain confidence in navigating conversations, addressing concerns, and providing accurate information about implantable technology.
3. Hearing Healthcare Professionals will learn how to foster informed discussions with patients, emphasizing shared decision-making and individualized care.
About The Speakers:
Dr. Kristen Caron graduated with her Doctor of Audiology (AuD) degree in 2010 from Syracuse University. Dr. Caron’s passion for audiology, especially cochlear implants, developed when she met a 2-year-old boy with a cochlear implant in a preschool class she worked in during college. She was fascinated by what the technology could do and is dedicated to listening to each patient's unique needs and goals to provide the best hearing solution to improve their overall quality of life. Outside of patient care, Dr. Caron has a passion for educating healthcare professionals about the importance of treating hearing loss.
Laura Lassen is the Senior Manager for Growth Channels at Cochlear. She has a B.S. in Speech and Hearing Sciences from Miami University and received her Au.D. from Vanderbilt University. She has worked in a range of industry roles including clinical trainer, territory manager, sales trainer and regional director for two different hearing aid manufacturers. Her clinical experience includes both private practice and ENT settings providing diagnostic and hearing aid support for the adult population.
Pricing:
- Members: $20
- Nonmembers: $35
Past Live Webinars
Infection Control for Hearing Healthcare Practices
 Speaker: Joseph Vespe, MS, MBA, Warner Tech
This course covers the the chain of infection and how it pertains to the hearing healthcare practice with a focus
on the importance of infection control for patients and office personnel. Create and implement strategies for
day-to-day office operations while preparing your foundation for the creation of an infection control plan for the practice.
The Baby Boomer Blueprint: How to Be in Prime Position to Win In The Next 2 Decades
 Speaker: Oli Luke, Digital Marketing Strategist; Founder & Owner, Orange & Gray Consulting
The hearing care industry is about to undergo one of the biggest transitions that we’ve seen
in over two decades. In this session, you’ll learn deep-dive details of one of the biggest trends
that is happening right now, and why hearing care is about to enter an era of immense opportunity, despite changes.
Did You Know Physician Referrals are a Healthy Way to Grow? 
Speaker: Bruce Essman, Founder & Owner, High Definition Impressions (HDI)
This webinar will focus on the importance of physician referrals to developing sustainable
practice growth. From grassroots educational marketing concepts to research-based content
and medical model methodologies, participants will discover systematic ways to achieve these
vital goals.
Attracting and Retaining Patients in a Competitive Market 
Speaker: Sarah Richhart, Managing Partner, Acuity Marketing
Today’s hearing instrument specialists are tasked with several competing priorities, and arguably
the most important is finding a way to attract and retain patients long-term. Participants of this
course will gain insights into patient engagement strategies, understand the power of database
marketing, and learn how to ensure sustained success in the dynamic field of hearing healthcare.
Beyond Better Hearing: Integrating Healthy Aging in the Hearing Practice (TX-110-24-022)
Speaker: Michele Hurley AuD, Senior Education and Training Audiologist, Starkey Hearing 
We have a growing knowledge of the ear, body and brain connection and the positive impact that
better hearing can have on overall health and wellness. We discuss looking beyond the hearing
loss and considering the ear, brain and body connection when guiding patients toward better hearing.
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