THAA Live Webinar Series

THAA is proud to offer more continuing education opportunities in 2024, including an ongoing series of live webinars that count toward in-person CE requirements with TDLR. These live webinars, available to THAA members and nonmembers, offer low-cost and timely, relevant learnings for licensed hearing instrument specialists. We look forward to bringing more exciting content this coming year!

For your convenience, THAA offers bundled pricing for all 9 of our upcoming 2024 Webinars - $135 for members, and $270 for non-members. Click the link below to purchase the bundle! 


Purchase 2024 Webinar Bundle

Future Webinar Dates and Times for 2024:

  • Thursday, February 29 - 10:00 – 11:00 AM
  • Wednesday, March 27 - 12:00 – 1:00 PM
  • Friday, April 26 - 12:00 – 1:00 PM 
  • Friday, May 31 - 12:00 – 1:00 PM
  • Wednesday, July 31 - 9:00 – 10:00 AM
  • Friday, August 30 - 12:00 – 1:00 PM
  • Wednesday, September 25 - 3:00 – 4:00 PM
  • Friday, October 25 - 12:00 – 1:00 PM
  • Friday, December 13 - 12:00 – 1:00 PM

Please note: All of our past webinar recordings are available to THAA members in the THAA LMS and are generally approved for 1 hour of continuing education credit for online course-internet by TDLR, unless otherwise noted.


February 29, 2024 

Live Webinar: Attracting and Retaining Patients in a Competitive Market

10:00 a.m.–11:00 a.m. CT

Today’s hearing instrument specialists are tasked with several competing priorities, and arguably the most important is finding a way to attract and retain patients long-term. Participants of this course will gain insights into patient engagement strategies, understand the power of database marketing, and learn how to ensure sustained success in the dynamic field of hearing healthcare.

In this course, we will:

  1. Understand why patient retention is essential to building a thriving practice
  2. Be able to define Active Customer and understand how to measure the Active Customer count for their clinic(s)
  3. List four ways they can improve patient retention  

Speaker: Sarah Richhart, Managing Partner, Acuity Marketing

Sarah Richhart is a hearing healthcare marketing and analytics professional with a degree in marketing from Texas Christian University (TCU). Sarah started working with hearing clinics in 2004 and through various roles, she was exposed to hundreds of hearing clinics over the years, allowing her to establish industry benchmarks and fine-tune the marketing process used with clients today. Sarah and her team are passionate about helping hearing clinics attract new patients and keep those patients connected to the practice for life, and they excel at developing marketing plans that often result in clients spending less while getting a better return on investment. 


  • Members: $20
  • Nonmembers: $35
Register for the Feb. 29 Webinar

March 27, 2024

Live Webinar: Did You Know... Physician Referrals Are a Healthy Way to Grow? 

12:00 p.m.–1:00 p.m. CT

This webinar will focus on the importance of physician referrals to developing sustainable practice growth. From grassroots educational marketing concepts to research-based content and medical model methodologies, participants will discover systematic ways to achieve these vital goals. Special emphasis will be placed on the uniquely important role hearing aid dispensers should play, with whole person care and interdisciplinary collaboration essential. For those who aim to "Outsmart Don't Outspend"™ competition, this conversation will be the right fit

Learning Objectives:

1. Understand the importance of the Medical Model in nurturing physician referrals
2. Recognize valuable opportunities to align educational content with national health observances
3. Discover how to apply systematic methods to increase community awareness about hearing loss related comorbidities

Speaker: Bruce Essman, Founder & Owner, High Definition Impressions (HDI)  

Bruce Essman is the Founder & Owner of High Definition Impressions (HDI) a grassroots educational marketing specialist genuinely dedicated to helping progressive practices “Outsmart, not Outspend” competition from the start and for years to come. After 15+ of listening closely to hearing aid dispensers, HDI co-created an industry leading collection of proprietary programs and designs with “hands on helpful” support. Consistent practice growth is the focus of HDI’s concepts, content and consultations. From branding to practice brochures, friends and family or “Did You Know?” medical referral programs, e-newsletters and digital marketing, HDI’s omni-channel touch points keeps the patient centered mission in sight and in mind.  


  • Members: $20
  • Nonmembers: $35
Register for the March Webinar


Past Live Webinars

Beyond Better Hearing: Integrating Healthy Aging in the Hearing Practice (TX-110-24-022)

Speaker: Michele Hurley AuD, Senior Education and Training Audiologist, Starkey Hearing

We have a growing knowledge of the ear, body and brain connection and the positive impact that better hearing can have on overall health and wellness. We discuss looking beyond the hearing loss and considering the ear, brain and body connection when guiding patients toward better hearing.      


How OTC and Self-Fitting Devices Can Broaden Demand to Under-Served Populations (TX-110-23-034)

Speaker: Brian Taylor, AuD, Senior Director of Audiology, Signia

Using published data and expert opinion, we hold a discussion about what hearing care professionals can do over the next 2 to 5 years to be better positioned to deliver high-quality, cost-effective care to a broader array of adults with communicatively significant hearing loss.                


How the Patient Care Coordinator (PCC) Creates Health, Effectiveness, and Joy in the Hearing Clinic (TX-110-23-037)
Ron Ragsdale, President, Arete Partnerships

We present an elevated role of the PCC in relation to Core Strategies, Service Model, Patient Retention, Clinical Excellence, and
Organizational (Team) Health.

Privacy and Security of Health Information: HIPAA and Beyond (TX-110-23-033)

Speaker: Jennifer Claymon, J.D., Member, Reed, Claymon, Meeker, Krienke & Spurck, PLLC

A discussion of the requirements for maintaining the privacy and security of protected health information, including the HIPAA Privacy and Security Rules and Texas law regarding medical records privacy.

Speech in Noise: How and Why (TX-110-23-031)
Speaker: Dr. Douglas L. Beck, Au.D., F-AAA, CCC-A

We address why and how to do a Speech in Noise evaluation and offer real-world examples, as well as why the single most important test an HCP can offer is a SIN test.

Cognition, Cognitive Screening, and Hearing Healthcare (TX-110-23-029)
Speaker: Dr. 
Douglas L. Beck, Au.D., F-AAA, CCC-A

We discuss how Speech in Noise (SIN) problems relate to potential cognitive decline, including dementia, sub-clinical hearing loss and more. 

Verification, Satisfaction, and Sales: Advanced Thinking on the What, How, and Why of Verification Processes in the Hearing Clinic (TX-110-23-027)
Speaker: Ron Ragsdale, President, Arete Partnerships

Participants will understand the many and varied ways we create verification experiences to both confirm our clinical work and to create exceptional patient satisfaction.

Optimizing Your Private Practice's Billing Processes to Minimize Claim Denials  (TX-110-23-014)
Speaker: Christy Farrar, Owner, Farrar Consulting; Lacey Ray, Medical Billing Specialist

We cover how to complete accurate medical records, insurance claims filing and other best practices to create clean claims.

Strategies for Thriving in a Changed World: How to Use Patient Personas to Drive More Effective Marketing (TX-110-23-012)
Speaker: Michele Ahlman, President, HITEC/ClearSounds/ClearDigital Media

Learn how to create a patient persona and how to use this information for hearing instrument specialists to drive more effective marketing and improve the patient experience.