Event Calendar
Prev MonthPrev Month Next MonthNext Month
THAA April 2024 Live Webinar
Friday, April 26, 2024, 12:00 PM - 1:00 PM CDT
Category: THAA Live Webinars

The Baby Boomer Blueprint: How Patients are Changing and How to Be in Prime Position to Win In The Next 2 Decades

April 26, 2024

12:00 p.m.–1:00 p.m. CT

Live Webinar

Register Here


Course Description: The hearing care industry is about to undergo one of the biggest transitions that we’ve seen in over two decades. In this session, you’ll learn deep-dive details of one of the biggest trends that is happening right now, and why hearing care is about to enter an era of immense opportunity. Best of all, you’ll learn how you can be ahead of these trends to sustainably grow your practice and become the #1 practice in your community, including:

  • The significant ‘Changing of the Guards’ – why 2024 is the most pivotal year of transition that hearing care has seen in two decades [Alarming Stats/Data].
  • ​A full walkthrough of the ‘Baby Boomer Blueprint’ sharing the framework for how you can attract younger patients and future-proof your practice (including the marketing strategy that the best performing practices in 2024 are using).
  • ​The simplest and quickest way to find the hidden revenue in your practice (three quick actions that you can take to grow bottom line profit in 2024). 

Speaker: Oli Luke


Speaker Bio: Oli Luke is a marketing strategist behind some of the most successful private practice hearing care clinics in North America. After building a digital marketing group and a direct mail company in the UK, Oli met the hearing care industry in 2017. With a small group of clinics across Texas, he implemented several unique industry-first ideas which delivered record results for driving upgrades and online growth (which have seen become industry norms.) Following demand for further help and ideas, he founded private consultancy group Orange & Gray alongside Phil M Jones to partner with a small number of high-performing private practices to help them to run strategic content marketing campaigns and grow revenue. Orange & Gray have since grown into one of the most respected marketing consultancy groups in private practice hearing care helping some of the best-performing clinics in North America to accelerate growth, set benchmarks of excellence, and spearhead the future of private practice. He now spends his time developing marketing strategies to help his 'Inner Circle' members to continue to lead change, crafting high-performing marketing campaigns (typically over an obscene amount of coffee) and hosting the #1 marketing podcast in hearing care, The Business of Hearing Podcast.